This blog is part of a series of posts exploring the different companies that have looked for or are currently looking for Customer Success Managers. Learn more about your potential employers, see if their values align with yours and whether you can see yourself working there. This week, we’re diving into a company that does it all in the e-commerce space: SMS/text marketing, loyalty programs, referrals, subscriptions and visual marketing. Headquartered out of New York City and helping turn user-generated content into a powerful sales tool, let’s look at Yotpo.
Yotpo – Turning Online Shoppers into your own personal brand army
I first heard about Yotpo seven or eight years ago, into one of my first full-time jobs out of university. Back then, it was a platform to help manage reviews online. Now, it’s evolved to be a lot more.
Tying into the social commerce trend, it turns online influencers into an army that helps companies sell. Using tools that help to structure online selling in a way that’s less haphazard, but still retains the trustworthiness of social selling, it’s a Swiss Army Knife that e-commerce big hitters use to get a leg up in the game.
The Software Itself
There are five main modules, but in the interests of keeping this content succinct, I’m shortening it to three. If you want to check out more of what Yotpo has to offer (and what you might end up supporting as a CSM for them), feel free to visit their website and explore.
Their Reviews module slips in unobtrusive, gentle asks for reviews when they’re statistically most like to generate them. It might be right after the sale, in a thank-you text message a few days later, or in an email. Yotpo works with you to find out what works best, then does the heavy lifting to garner the reviews so you can use them as powerful marketing collateral.
Every ecommerce brand has a loyalty program now. Some do it better than others. It’s not as simple as offering a points system and hoping it works. There’s the issue of collection, redemption, then slicing and dicing the data to find which customers are more likely to be your most loyal. Leave it to the experts at Yotpo to help you do this.
Where everything now is so visual, using images, photos and video to powerfully drive home messaging is a must have to stand out in such a crowded market place. Yotpo has modules within its Visual Marketing section to help you do this.
Job Description Example
Yotpo is a multinational company, with offices in USA, UK, Israel, Bulgaria and Australia. They are a big hirer of Customer Success leads and will continue to do so, as that’s a strong value add for their organization. The following JD comes from one of their Sydney roles:
Let’s go through each of the dot points:
- you become the consultant within their organization that helps them grow their business while using what Yotpo has to offer.
- you can build rapport with them,
- keep renewing annual customers and show customers that you’re able to help them keep making money in their business,
- help customers find more opportunities to use Yotpo solutions more effectively to generate higher revenue,
- look at usage data and find points where risk might be creeping into accounts,
- be the voice of the customer within Yotpo and share the information within all departments,
- be the point of liaison with all other departments so that you can resolve issues.
Why You Should Join Them
This is just for the Australia business, but it’s pretty good overall. Generous in many areas and importantly, there’s opportunity to develop your career, which is what you want to see in a tech company.
So what do you think? Could you see yourself working at Yotpo? Keen to hear your thoughts!